工作地点：上海市
性别要求：男
工作内容:
Responsibilities:
ork with all departments to develop and execute a company-wide go-to-market plan, for a new product launch of a unique online Virtual World designed for children and their parents.
Work closely with product teams and sales to define key selling propositions that will then translate into all sales & marketing materials, client communications and press initiatives. Includes product launch planning and execution. Ensure value proposition resonates consistently within all content and product messaging.
Develop and execute annual online and offline customer acquisition and lead generation plans designed to maximize site traffic and sales objectives.
Lead marketing communications, branding, pricing, competitive analysis, and market evaluation initiatives.
Analyze potential partner relationships and distribution channels. Assist with the development of presentations designed to secure such new relationships.
Direct a small, high performance marketing staff.
Manage the Marketing Department Budget. Delivery of all marketing activity within agreed budget.
职位要求：
Marketing executive with over 10 years of work experience in consumer marketing
Ability to think strategically and translate research and market insights into effective marketing and communications strategies.
Experience in developing and executing various online and offline marketing initiatives for customer acquisition and retention, with a proven track record of personally contributing to significant customer growth. Experience in growing an on-line consumer business is a highly desired.
Experience in growing an on-line consumer business is a highly desired.
Experience in SEM, SEO, and viral marketing is highly desired.
Experience working with subscription business models is a plus.
Advertising and/or creative management experience with responsibility for major brands, particularly those marketed to children and parents.
Advertising and/or creative management experience with responsibility for major brands, particularly those marketed to children and parents.
Proven ability to embrace both the big picture and the details with strong financial, project and people management skills.
Record of superior business and personal performance in a high growth, creative organization.
Organized self starter with a can-do attitude and an entrepreneurial spirit.
Ability to create breakthrough visibility and brand awareness within a conservative budget.
High sense of accountability and integrity.
Excellent written and spoken English skills